On the one hand, 2021 was all about restrictions, lockdowns and container shortages due to the Covid-19 pandemic. On the other hand, 2021 was the year when the demand from the workwear industry recovered and we put a lot of efforts into details, gaining insights into our business and how it is affecting and being affected by the surrounding world. I believe that the challenges and changes we have faced during the last years not only have made us stronger. It has forced us to make sure that we have a solid ground to stand on, built on clear structures and processes – and hard facts. This will help us to adapt our business more easily to the ever-changing surrounding world as we continue our work to be changemakers. Anders Hülse, MD at Fristads
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