INTRO | FROM THE MD We are change makers. 2 At Fristads, we have always been leading the way. When our founder John Magnuson pioneered exceptionally hard-wearing workwear more than a century ago, he laid the foundation for the sustainability work we do today. Because to this day, the most sustainable garment is the one that is already in use – and lasts over time. As the world changes and new challenges emerge, including global climate change, we continue to evolve – without ever compromising on durability. We believe that knowledge is a powerful driver of change. That conviction led us to develop the world’s first Environmental Product Declaration (EPD) for clothing, a third-party verified document that quantifies a garment’s climate and water impact. By making environmental data transparent and measurable, EPDs have fundamentally shaped how we design and develop workwear with a smaller footprint. Because to reduce our impact, we first need to understand it. Building on that same belief, we developed the Green Calculator, a digital tool that turns complex environmental data into clear, comparable insights. By visualising the environmental footprint of different product choices, it helps customers understand the impact of their decisions and supports more informed, sustainable purchasing. We made the impossible possible. Over time, we have continuously expanded our offering of more sustainable garments and today they are available across all major product categories. In 2025, this work reached a new milestone with the announcement of the world’s first environmentally declared multinorm collection. With Multinorm Green, professionals working in high-risk environments no longer have to choose between protection, comfort and sustainability – they can have all three. But responsibility doesn’t end when a garment leaves the factory. We believe the textile industry must address the full lifecycle of the products it creates, all the way to end-of-life. That is why we established – and continue to refine – our circular offering, Sustainability as a Service, well ahead of EU regulations on Extended Producer Responsibility. By keeping garments in use for longer and ensuring that they are managed properly when they can no longer be worn, we reduce waste, save resources and maximise the value of every product we make. This is part of the Fristads promise. Leading where it matters. Finally, as a longtime partner of OEKO-TEX ® , the global gold standard for safe and responsible textiles, we took another important step in 2025 by adding the OEKO-TEX ® Made in Green label to some of our most popular products. This widely recognised label adds a new layer of transparency, giving our customers confidence that their workwear is not only safe to wear but produced sustainably throughout the supply chain. Together with our customers, we will keep breaking new ground on sustainability in the workwear industry, measuring our impact, building lasting solutions, and leading where it matters most. Petra Öberg Gustafsson, Managing Director of Fristads
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